Sunday, May 12, 2013

Column--4/30/13 (Sellout Streak)


The Red Sox’s 820 consecutive game sellout streak at Fenway Park came to an end on April 10.  I’m glad it did.
            The streak, which started in 2003, has surpassed all other sellout streak records in major league sports.  The Cleveland Indians held the previous Major League Baseball sellout streak record at 455 games.  The Sox surpassed that on Sept. 8, 2008.  The next milestone that they passed was to become the team with the longest number of consecutive sellouts in major sports.  The Portland Trailblazers previously held that record at 814 games.
            Now that that streak is over, I can reflect back on all of the times that I have gone to Fenway to find lots of empty seats in the park.  I, like many others, am wondering if all 820 of those games (794 regular-season) were really sold out.
            There is no simple answer to that question.  The Red Sox have been using definitions of the word “sellout” that differ from what you, I, or even the Merriam-Webster Dictionary would say sellout meant.
            Sam Kennedy, the vice president of the Red Sox told the Boston Globe that the Red Sox “operate by a definition that is commonly practiced throughout Major League Baseball and professional sports.’’
            The Merriam-Webster Dictionary defines the word sellout as “an event for which all tickets are sold.”  The Red Sox’s definition would be something like “an event for which all tickets are distributed.”  According to the Boston Globe, last year during the sellout streak there was an average of 800 complimentary tickets given away every game.  While 800 tickets given away each game sounds like a lot, Sam Kennedy said to the Globe that they give away fewer tickets than other major league teams.  The reason for that is because of Fenway’s small size and high demand for tickets.
            As to what this means for you, the fans, well, simply go to the Red Sox official website, www.redsox.com, and note that you can now actually buy tickets to the games off of their website.  During the streak, I would often be asked how to get tickets to games, since many fans thought that it was impossible or that you would have to get your tickets months in advance.  The Red Sox, like most other MLB teams, are now able to send out emails on a Friday saying that they have tickets available to the weekend’s games.  It makes it easier and cheaper for fans to go to games.
            I once asked a Fenway Park staff member what his thoughts were on the sellout streak, and his very blunt answer was, “I think it’s BS.”  This is  because from a general fan’s point of view, the park’s seats aren’t all full.
            The end of the streak is good for a number of reasons. The streak had become a distraction.  The Red Sox don’t have to think about that anymore.  The club can now focus solely on one thing.  Baseball.  You win games with baseball not sellout streaks.
            About ¾ of the way through last year, claiming that games were sold out reached a point of absurdity.  The stars were gone and the fans were too.  The fans, not to mention some of the players, had given up on that year and huge blocks of seats were empty.
            You also might have noticed that something has happened since the end of the streak.  As of this weekend, the Red Sox had the best record in Major League Baseball.   They have also tied their own franchise record of wins in April. I won’t say that this is all because of the ending of the sellout streak.  But the Red Sox certainly have gotten their priorities straight.
Follow Jasper Goodman on twitter:  @Jasper_Goodman

Check out Jasper’s blog:
www.goodmansports.blogspot.com

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